More people are using AR to see how rugs look in their homes before buying. Does this help businesses sell more, or do shoppers just browse without making a purchase?
More People Are Using AR to See Rugs at Home Before Buying – Does It Help Sell More Rugs?
Traditional shopping means going to a store, looking at rugs, and hoping they look good at home. Augmented reality (AR) lets people see rugs in their rooms before buying—just with their phone. But do more people buy when they try rugs with AR? Let’s look at the numbers.
People Like to Try Before They Buy
Shopping for a rug is not easy. It’s a big item, it costs money, and once you bring it home, returning it is a hassle. That’s why customers want to be sure before they buy.
- In-store shopping: Customers can touch the rug, but they can’t see how it looks in their home.
- Online shopping without AR: Customers can see photos, but they guess how the rug will fit in their space.
- Online shopping with AR: Customers can place a virtual rug in their room using their phone.
More businesses now use AR to show rugs in real-time. But does this change how many people actually buy?
How Many People Use AR When Shopping for Rugs?
People are using AR for home decor more than ever.
- A study by Shopify showed that products with AR get 94% more views than those without.
- 61% of shoppers prefer stores that have AR, according to a study by Google.
- 40% of customers say they would pay more if they could see the product in their home before buying.
For rug stores, this means more people are checking out rugs when AR is available.
Does AR Help Sell More Rugs?
Using AR doesn’t just make shopping fun—it helps people decide faster and buy with more confidence.
- Conversion rates go up: When customers use AR, they are 3 times more likely to buy compared to regular online shoppers.
- Fewer returns: Since people can see exactly how the rug fits, stores report up to 35% fewer returns.
- Bigger sales: Customers using AR tend to buy more expensive rugs because they feel confident in their choice.
Many stores now see AR as a tool that directly increases sales.
Do Customers Trust AR?
Some people still prefer seeing rugs in person. But trust in AR is growing.
- 82% of people who use AR say it is as good as seeing the product in-store.
- 74% say AR makes them feel more confident about their purchase.
- 67% of online shoppers want AR features when buying home decor.
This means that while not everyone uses AR yet, those who do trust it enough to buy.
Will AR Replace In-Store Rug Shopping?
Not everyone will switch to AR-only shopping. Some people still want to touch and feel rugs before buying. But for online shopping, AR is making a huge impact.
- More customers are choosing online stores that have AR.
- People who use AR tend to make faster and bigger purchases.
- Returns are lower, making AR a win for both businesses and customers.
The future of rug shopping is likely a mix of both in-store visits and AR previews.
More Sales, More Confidence
AR is not just a cool feature—it’s changing how people shop for rugs. More customers trust AR, use it to check rugs before buying, and end up making bigger purchases. If stores want to sell more rugs, AR is proving to be a smart choice.