AR lets customers see rugs in their homes before buying. Stores using AR get more sales, fewer returns, and happier buyers. Mobile shopping and ads also perform better with AR, making it a game-changer for online rug businesses.
More People Buy When They Can See the Rug First
One of the biggest problems with online rug shopping is hesitation. A customer might like a rug, but they’re unsure if it’s the right choice. AR removes that doubt.
Numbers That Show AR Works:
- Online stores with AR tools report 30% to 50% more sales compared to those without it.
- 71% of shoppers say they would buy more if they could use AR to preview products at home.
- 63% of customers say AR makes their shopping experience better.
The reason is simple. When customers can place a virtual rug in their space, they feel more confident. They don’t have to guess if it will match their couch, walls, or floors.
Stores using AR also see more impulse purchases. When people get excited about how a rug looks in their home, they buy faster instead of waiting or second-guessing.
Fewer Returns Mean Less Hassle for Stores
Returns are expensive for rug sellers. Rugs are big, heavy, and costly to ship. When a customer sends a rug back, the store loses money on shipping and restocking.
AR helps by reducing return rates by 40%. Customers who see the rug in their home before buying are less likely to be disappointed when it arrives. They already know what it will look like.
Without AR, many people buy a rug, hoping it will work. If it doesn’t, they send it back. This wastes time for both the store and the customer. AR cuts down on these “trial and error” purchases.
People Trust Stores That Use AR
Online shopping is all about trust. If people don’t trust a store, they won’t buy. AR builds trust because it gives shoppers more control.
Why AR Increases Trust:
- Customers feel like they’re making an informed decision.
- The store looks modern and reliable.
- People see AR as a sign of a high-quality shopping experience.
Big brands like IKEA and Wayfair use AR, and customers expect smaller stores to do the same. A rug store with AR feels more professional and competitive.
Mobile Shopping and AR Go Hand-in-Hand
Most online shopping now happens on phones. AR fits perfectly into this trend because it works best on mobile devices. Instead of guessing if a rug will look good, a customer can open their phone, point the camera at their floor, and see the rug in real time.
Stats About Mobile Shopping and AR:
- 83% of smartphone users expect AR shopping to be part of their experience soon.
- 61% of shoppers say they prefer stores with AR over those without it.
- AR increases mobile conversions by up to 90%.
This means that stores using AR aren’t just selling more rugs—they’re also making it easier for mobile shoppers to buy with confidence.
How AR Helps Online Ads Convert Better
Advertising rugs online isn’t easy. Customers see a picture, but they don’t always feel ready to buy. AR changes this by making ads more interactive.
Ad Campaigns That Work Better With AR:
- Google & Facebook Ads: When AR is included, customers are 3x more likely to engage with the ad.
- Instagram & TikTok Shopping: People love trying products through their phone camera, leading to more sales.
- Email Marketing: Sending an email with an “See It In Your Home” button gets more clicks and purchases.
When shoppers interact with an AR rug, they spend 2.7 times more time on the website. More time spent means a higher chance they will buy.
AR Isn’t the Future—It’s the Present
Rug stores that add AR sell more, deal with fewer returns, and build stronger customer trust. The numbers show that AR isn’t just a fun extra—it’s something that makes a real difference in sales and customer satisfaction.
If you run an online rug store and haven’t added AR yet, now is the time. People expect it, and stores that use it are already seeing the benefits.