People are way less likely to return a rug when they see it in their room first using their phone’s camera. No app needed. Works on any phone. Makes people happy. Easy to share with friends.
What the Data Says About Rug Returns with AR
Here’s what was measured:
- Group A: People who bought rugs the usual way (no AR)
- Group B: People who used the phone camera preview (AR) before buying
The rug store kept track of 1,000 orders from each group.
Return Rate:
- Group A (no AR): 23 out of 100 rugs were returned
- Group B (AR preview): Only 6 out of 100 rugs were returned
That’s a 74% drop in returns.
It means fewer people were disappointed. Fewer people wasted time. And the store saved money on shipping and restocking.
Why People Return Rugs Less When They Use AR
Let’s say someone is buying a rug for their living room. They find one online. It looks good in the photos. But when it arrives, it looks too small. Or it’s too bright. Or it clashes with the couch.
They send it back.
That’s a normal online shopping story.
But when they use AR, things change.
They take their phone, click on a link, and see the rug on their floor right away. They walk around it. They move it closer to the wall. They take a screenshot and show their partner or friend.
There’s no guessing anymore.
It works on any phone. It loads fast. And it doesn’t need an app.
That’s why people trust their choice more. They’re happier with what they get. They don’t feel unsure or regretful. So they keep the rug.
People Are More Likely to Finish Their Order
Not only do people return fewer rugs — they also buy more rugs.
The store saw that the people who used AR preview were:
- 35% more likely to complete the checkout
- 20% more likely to buy more than one rug
- 4x more likely to share the link with a friend
Why?
Because it feels like real shopping, not guessing.
It gives them the “Wow, this fits my room!” moment before they spend a single dollar.
The “Instant Wow” Gets Shared
People love showing things that look good in their homes.
When the AR rug shows up on their phone screen, right in their space, it’s something they want to screenshot and share with others.
It becomes a fun thing, not just shopping.
So friends and family also see it. Some even buy the same rug after seeing it in a screenshot or video.
This word-of-mouth sharing is free marketing for the rug store. And it feels natural. No need for ads or influencers.
Just real people sharing cool things.
No App = More People Try It
One of the biggest problems with AR in the past was this:
People hate downloading apps.
Especially if they’re just browsing. Or on slow Wi-Fi. Or worried about storage.
But with this new kind of AR, there’s no app at all.
Shoppers just tap a link, and it opens in their browser. Like opening a normal webpage. Then the camera turns on. The rug appears on their floor.
That’s it.
Because it’s so easy, more people try it. Even people who are not techy. Even older shoppers. Even people who’ve never used AR before.
Works on Any Device
This type of AR isn’t picky. It works on:
- iPhones
- Android phones
- Tablets
- Chrome, Safari, Firefox
You don’t need the latest phone or perfect lighting. Even if the tracking isn’t perfect, it’s good enough for shoppers to get the idea.
And that’s all they need.
Big Help for Marketing Teams
If you run ads for a rug brand, this is good news.
Using AR links in ads gives people something new. Something cool. Something that feels better than just a product image.
And it leads to:
- Lower bounce rates
- More time on site
- Higher trust
- More sales
- Fewer returns
It’s also super easy to set up. Just paste a code on the product page. No coding. No per-product work. Just one copy-paste and it works.
And since it’s so easy to share, organic reach goes up too. People send the preview to friends and family. They post it on social media. They keep the link to show later.
This means more eyeballs on the product without more ad spend.
No Fancy Words, Just Real Talk
- Let’s keep it simple.
- People don’t like sending rugs back.
- Stores don’t like paying for returns.
- AR helps both sides.
- And with today’s tech, it doesn’t need to be hard.
If you’re selling rugs online, adding AR preview is a smart move.
It gives your shoppers more confidence. It makes them smile before they buy. It lowers returns. And it helps your team sell more, without extra effort.
No app. Instant wow. Works on any phone. Easy to share. Real impact.
And that’s the kind of thing that gets rugs out the door and keeps them in homes — not in return boxes.